Urban Serum
Seals in moisture, shields skin
Barrier defence, all day
Locks it all in
How it Feels
A silky gel texture that glides effortlessly over the skin. Skin feels soothed, smooth and comfortably protected from daily stress.
Full ingredients list
Cyclopentasiloxane, Dimethicone, Squalane, Dimethiconol, Ethylhexy Cocoate, Caprylyl Glycol, Pheny Trimethicone, Lecithin, Glycosphingolipids.
how to use
Apply as the final step of your skincare routine, after moisturizer (before SPF). Gently press a thin layer into the skin to help seal in hydration and reinforce the skin barrier.
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face defence
Urban Serum
The Urban Complex Serum is a fragrance-free lipid complex designed to restore and protect the skin’s natural barrier. Enriched with plant-derived lipids and soothing botanical actives, it helps calm redness and irritation - comforting even the most sensitive or stressed skin. Acting like a delicate layer of cellophane, the serum helps prevent moisture loss and shield the complexion from environmental stress while allowing the skin to breathe naturally. The result is skin that feels calmer, protected and beautifully balanced.
Concerns
Dehydrated, Irritated & Sensitive Skin
Benefits
Helps fight pollution and free radical damage to protect skin vitality.
Helps strengthen the skin barrier to protect against environmental stress and moisture loss during the day.
Calms irritation and helps reduce the appearance of redness.
Key Ingredients
Lipids
Essential, skin-identical lipids that reinforce the skin barrier, helping sensitive skin retain moisture, improve resilience and maintain long-term comfort.
Squalane
A skin-identical emollient clinically shown to help strengthen the skin barrier and reduce moisture loss without heaviness. Restores suppleness, enhances skin comfort, and supports defense against oxidative stress for smooth, healthy skin.
Lecithin
A naturally derived phospholipid that helps smooth and condition the skin while supporting barrier function and hydration.
Results over time
Calms visible redness and irritation, while supporting moisture retention.
Strengthens the skin barrier for improved resilience.
Need Help?
Frequently asked questions
Where does the Urban serum fit in my routine?
Apply as the final step of your skincare routine before SPF, over your moisturizer, to help seal in hydration and protect the skin from daily environmental stress.
IS IT SUITABLE FOR ACNE-PRONE SKIN?
Yes. The lightweight, non-comedogenic formula helps soothe the skin and support balance without clogging pores.
IS IT SUITABLE FOR sensitive SKIN?
Absolutely. The formula is designed to calm irritation and support the skin barrier, making it ideal for sensitive or reactive skin types.
DOES IT CONTAIN FRAGRANCE?
No. The formula is free from added fragrance to help minimize irritation and maintain skin comfort.
Packaging
DESIGNED WITH RESPONSIBILITY
Our packaging is crafted from premium-grade glass, chosen for its purity, durability, and ability to preserve the integrity of active ingredients without contamination. Glass is fully recyclable and infinitely reusable, making it a more sustainable choice that reduces environmental impact. Designed with both luxury and responsibility in mind, our packaging reflects a commitment to quality, longevity, and respect for nature.
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Built on Mimi's decades of skincare expertise, this quiz helps uncover the routine your skin truly needs.
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